The First Study on the Benefits of Radio Advertising

Advertising via radio and podcasts has never been studied until 2016 when the first research on how radio advertising affects sales was conducted. The study was done in partnership with Podcast One and Edison Research.

Mr Norman Pattiz founded PodcastOne in 2012. He is the founder of many other radios programs such as Westwood One and Course Entertainment Group which was established in early 2010. Mr Norman Pattiz has decades of experience in the audio industry. PR Newswire said that Norman Pattiz has worked at many positions in the field, and his current occupation is the post of Executive Chairman of PodcastOne.

The podcast generates 340 hours of ongoing original programming every single week and is among the largest podcasts in the United States of America. PodcastOne features a number of radio shows such as ‘’Beyond the darkness’’ which is hosted by WWE Superstar Chris Jericho for example.

Mr Tom Webster of Edison Research was the leading member of the research team. He is VP of Strategy for the leading research company. Edison Research specialises in conducting studies in the audio field.

The research company has been in partnership with some of the largest international businesses and it is also in an ongoing collaboration with the U.S. International Broadcasting Bureau. Learn more about Norman Pattiz:

The research was done in two stages. Listeners were asked about particular brands before the podcast and again after the podcast. During the radio programming, the listeners listened to brand campaigns who were sending out their message in the form of a service or a product. There five brands that participated in the research. It lasted six weeks.

The same campaigns were advertised every time. Some campaigns were already launched products and services, and other were pre-launch campaigns.

The results of the study indicate that listeners became widely more aware of the message of the campaigns they heard. The brands who were taking part in the survey worked in different industries – automobiles, food, fashion, etc. Learn more about Norman Pattiz:

The campaign of a restaurant that was going to open doors soon did extremely well. Ona average the awareness of the listeners jumped from 24% to 47%. The automobile campaign raised the awareness of the listeners up to 76%. That is an incredibly encouraging result.

Needless to say, the research was extremely beneficial. The results were positive and had encouraged many brands to turn to radio and podcast advertising to lift their campaigns off the ground. The results were announced in February 2016.

Commercial Property in Brazil

There are a lot of people who are interested in the changes that are being made in Brazil. Not only is consumer shopping up, but there are many people who are interested in economic growth. Roberto Santiago is someone who has invested heavily into commercial real estate. Over the past couple of years, he has proven to truly care about people who he is working with. Not only that, but he is investing for the future so that he can help as many people as possible. If you want to get started investing like he has, you need to have a financial plan for the future. Roberto Santiago has proven that he is one of the best people in the industry to teach about these areas of business.

Roberto Santiago

From the time he started in real estate, Roberto Santiago has always wanted to help others in a variety of ways. He strongly believes that he can help change Brazil for the better by providing quality commercial real estate for people to show in. Unlike the United States and other developed nations, Brazil is still growing rapidly and this is good news for the shopping centers. There is a rising middle class in Brazil, and the country is excited about the changes that are going to take place over the next couple of years. Investors like Roberto Santiago stand to gain the most out of the entire process. If you are ready to take your finances and your life to a new level, this is the way to go for you. Read more on

Final Thoughts

Over the long term, Roberto Santiago is someone who is excited about the changes that are going to be made in business. There are many people who want to work with him on a variety of different projects. Not only that, but he is ready and willing to help other people at whatever they are doing in real estate. He has a strong financial acumen, and this helps him in a variety of ways when it comes to making deals happen. He knows value when he sees it, and he is ready to take the plunge in investing in new property. There are many people who try to succeed in real estate investing, but few people actually have a high level of success like Roberto Santiago. He is a great example of the positive impact that a person can make in this area of the world. Read more on

Bruno Fagali: Choosing A Competent Attorney For Advice

Are you dealing with a personal or business legal matter in Brazil? Do you want to enlist the services of a prominent attorney? Whether you’re involved in a Regulatory Law matter, Compliance issue or other business dispute, Bruno Fagali can help you resolve the issue effectively.

Complex legal matters require powerful representation. So make sure you work diligently in finding the right lawyer for you. If you are considering filing a lawsuit against any entity it has to be done before the statute of limitations expires, otherwise you may miss your chance of filing your case.

Bruno Fagali is one of the most reputable and skilled attorneys in Brazil. He is a competent attorney, and he guides and represents clients from many different industries.


It is absolutely crucial to hire a lawyer that is well experienced, and posses legal skills to address the matter appropriately. Bruno Fagali is well recognized for rendering excellent results.

Bruno Fagali is a competent attorney and you can be sure he will take the time to evaluate your situation before deciding how to approach the matter. Bruno Fagali makes it a priority to protect his client’s rights and provide outstanding representation.

Related: Gerente de Integridade da nova/sb comenta caminhos para conquistar o Pró-Ética

Squaw Valley to Press: Water Situation Under Control

In a recent statement to the Sierra Sun, Squaw Valley informed the public about the state of its water supply in Olympic Valley after reports that wells in their upper mountain region were contaminated with harmful levels of E. coli and coliform.


The cause of the bacterial spread has been traced back to a series of storms in October. Squaw Valley says that an unusual series of torrential rainfall burdened the Placer County water systems and exceeded their capacity for normal flow. Coincidentally, water systems at Gold Coast and High camp were undergoing a series of upgrades, which left them vulnerable to excess water. This wealth of sitting water and moisture absorption let to the contamination they soon detected.


Squaw Valley maintains that the as soon as they were aware of the contamination they immediately began treatment of their water systems and alerted Placer County Environmental Health and Squaw Valley Public Service District. They maintain that at no time was the greater public at risk of coming in contact with these contaminated water sources.


During the first few days of November Squaw Valley informed the Placer County Department of Environmental Health that the apparent contamination of their water systems had been addressed. Official inspectors were able to determine that three out of the four wells ad their E. coli levels significantly decreased as well as coliform. The Placer County Environmental Health Director Wesley Nicks was the one to extend this information to the general public.


Conditions steadily improve, and while no guests have become sick as a result of drinking the local water caution remains a primary concern. Until further notice restaurants are prohibited from unauthorized water usage and guests to Squaw Valley are not to drink any of the water. This, however, has not inhibited top-to-bottom skiing in any way.


Squaw Valley’s statement reiterates its commitment to the health and safety of its guests and those who live in the surrounding community. As treatment works to return the water systems of Gold Coast and High Camp to normal levels safe for drinking, local authorities and the general public will be notified of their progress.

The Search For Love With Whitney Wolfe

There are a lot of different mentalities when it comes to love. Some people say that it is important for one to love himself and build a life before looking for love. However, a lot of people don’t seem to have the patience to do that.

Therefore, they want to look for love right away. Among the places they go for dating is the internet and online dating apps. While it is believed that these have a lot of advantages, there are a few setbacks. Also, people are the same either online or off of the internet. Therefore, it is still important for people to work on themselves and find their own life.


This is one thing that Whitney Wolfe has done. She has taken the time to make sure that she has some kind of career going that she could be satisfied with. This helps bring with her a type of confidence that can help her find a good man. Whitney Wolfe as CEO of Bumble recommends that people do this as well. After all, one of the best traits for a woman to have is confidence. The same could be said for men. Women are attracted to confidence. This is one of the reasons some of the more confident people find themselves in relationships that they are satisfied with. The good news is that there are plenty of ways to build confidence.

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One of the easiest ways for people to build confidence is by improving their appearance. This is one of the reasons that Whitney Wolfe makes sure that she is always looking her best. For one thing, people value looks a lot. Therefore, if one is excelling in an area that people value, then he or she will easily gain the confidence needed to succeed in dating. Therefore, Whitney Wolfe’s app, Bumble will work well for him.

Learn more about Whitney Wolfe:

Customers Love Securus Technologies

Securus Technologies is a fantastic company that does great work for the public safety field. They are the leader, and they are creating new technologies on a weekly basis. Since they

Are contributing in great ways to keeping the country’s people safer, the customers that they have are very pleased with them, and they are making positive remarks about the company.


When Securus Technologies created the Video Visitations, the customers that are using the technology are raving about. It makes their correction facilities a safer place for everyone because the inmates have better attitudes since they can see and hear their loved ones on the Video Visitations on a regular basis. This company does remarkable work for the entire country in terms of public safety.


The company is in high demand, and they are respected all over the world for what they can do. Their ability to create new technologies on a weekly basis for the public safety field is commendable. The government uses them for work all of the time, and the company is always dealing with over a million prisoners. They will continue to succeed in the field for many years to come, and their goal of making the world a safer place is noticeable.


Jose Borghi Joins Tghe List Of Top Brazilian Adveritsing Executives

The Brazilian advertising industry has seen a large number of individuals find global success for their work with a wide range of festivals around the world honoring advertising executives including Jose Borghi. The President and CEO of Mullen Lowe Brasil has been a trailblazer for advertising executives across Brazil who hope to go their own way and find a creative outlet by founding their own ad agency.

The list of top Brazilian advertising executives includes many of the top names in the industry who have changed the way the world looks at marketing in South America as a whole. Borghi himself has found success as the creative mind behind some of the most iconic campaigns to ever be released in Brazil; perhaps the most famous of which was the Parmalat campaign that remains an important piece of popular culture for Brazilian’s of all ages, which is also joined by his memorable lingerie themed tagline “The first bra we never forget!”

As the winner of a number of Cannes Golden Lion’s Jose Borghi has become a figure of respect and popularity ion the Brazilian advertising industry for his innovation and success as a creative and entrepreneur. Borghi and Erh Ray made an initial success of their BorghiErh ad agency that later embarked on a partnership with the international Lowe agency, which was followed by a second partnership that saw the company renamed Mullen Lowe Brasil. Being named to GQ Brazil’s list of top 20 most influential advertising executives is just the latest honor bestowed upon Jose Borghi as he continues to add to the achievements of one of the most impressive careers in Brazilian advertising history. for more.