Jorge Moll on What’s in the Brain

Jorge Moll is a Neuroscientist and President at D’Or Institute of Research and Education (IDOR) in Rio de Janeiro, Brazil. Moll started IDOR because of his desire and passion to promote healthcare, education, and research. Once he had the idea for IDOR, he acted on it quickly for two main reasons. First, to ensure he wasn’t depriving anyone of information that could potentially help them. He wanted to begin his research so that others could begin benefitting from it. Second, he didn’t want to miss out on the entrepreneurial prospect by allowing someone else the opportunity to start a similar business before he could.


In order for Jorge Moll to conduct medical research, particularly on the brain, he uses technology. He believes that it is impossible to talk about medicine without bringing up the use of technology because the use of it offers so many benefits. There are a number of innovative technologies that have been developed that make aid in doctors and researchers abilities to effectively and efficiently attend to patients. It is through these various technologies that Moll conducts his research, particularly on the brain.


During the last several years Jorge Moll has been dedicated to research that involves altruistic and moral behavior and the response they have in the brain. What they have found, is that altruistic and moral behavior occurs naturally in the brain and brings about a pleasurable response. This was determined after a number of volunteers were asked to place other people’s interests and wants before their own. At first, the results were shocking to Moll. What the brain scans showed was that when people completed that task of putting others first, the same part of the brain was activated that also responds to pleasure brought on by sex and food.


As research continues on this topic and as our understanding increases, it would not be surprising to see changes in the way society handles certain unethical or immoral decisions.