Luiz Carlos Trabuco provides outstanding leadership for the powerhouse Brazilian bank known as Bradesco. He received a wonderful honor in 2015 when he was named as Entrepreneur of the Year in Finance. The prestigious publication of DINHEIRO accorded him the honor and it was a definite milestone achievement for Trabuco as he is known in the business.
In 2009, when Luiz Carlos Trabuco took the reins of leadership at Bradesco he had downplayed regaining the top spot in private banking. One of their rivals, Itaú Unibanco, had surpassed them as the largest, private bank in Brazil. He reiterated their main concern of providing outstanding service to the local communities that they served. He also detailed some plans to grow their business organically by increasing the number of branches and the sale of products and services to their existing client base.
The acquisition of the Brazilian branch of HSBC for US $ 5.2 billion has substantially increased the assets and abilities of Bradesco. With a masterstroke, Trabuco had engineered the leveling of the playing field with their rival for the top spot. Luiz Carlos Trabuco has relayed the fact that the purchase is equal to six years of organic growth.
Luiz Carlos Trabuco was born in Marília in 1951 which happens to be the founding city of Bradesco. He attended the University of São Paulo and graduated from the Faculty of Philosophy, Science, and Letters. He began his tenure with Bradesco in 1969 and has worked at every level of the bank. Trabuco’s work stood out during his time with the Bradesco Insurance and Pension Group. The Group realized significant growth under his leadership and he received awards regarding the aforementioned.
Another important achievement for Trabuco was his creation of a corporate university to develop the next wave of bank leadership. He consulted with many top executives at the bank and promising candidates were selected for the university. It has borne fruit over the years and Bradesco develops and promotes their own talent.
Luiz Carlos Trabuco downplays his substantial success with his outward, relaxed demeanor and his conservative, business apparel. He has reached a level of success that few others can claim yet he is down to earth and approachable to many.
Trabuco has faithfully served at Bradesco for nearly fifty years and got his start as a clerk. He has tremendous experience within the divisions of Bradesco and when he was selected to be their President it represented stability and renewal from within the organization. During that time of selection, many executives were consulted and his name always figured prominently in any conversation regarding Bradesco’s future leadership. He knows the inner workings and details of the bank’s operations like few others.
During one of his many stops within Bradesco, Trabuco had a sizeable impact on the Marketing arm. He initiated new procedures regarding Bradesco’s interactions with the financial media. He opened up the bank to publicity from the media and their operations became more transparent. Luiz Carlos Trabuco has a way with executive leadership and many will strive to be like him.
Learn more about Luiz Carlos Trabuco: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856