The Copa Star Demonstrates The Hospital Of The Future

When people think about the medical profession, there are certain parts of the profession that standout. Almost everyone has been exposed to the medical profession in some manner. Most people have been to a doctor or seen a nurse. The medical profession has touched the lives of millions of people. While many people naturally think about doctors and nurses when it comes to the medical profession, another aspect of the medical profession that many people tend to think about is the hospital.

In the medical community, the hospital represents the medical profession in many different ways. People know that the hospital is where people go when they are sick. Many people understand that doctors and nurses are at the core of the activities that go on in the hospital. For generations, people have been going to the hospital to seek out medical treatment. During all of this time, the hospital has remained as a cornerstone to the medical profession.

In a lot of ways, the hospital has not changed over the years. The hospital looks the same as it has for generations. Basic cosmetic things change over time but the structure, layout, and purpose of the hospital has remained primarily the same. Even going down to the smell of the hospital, there are very few differences in the way most hospitals are today compared to years gone by. Tradition means a lot in the medical profession, and the hospital is a big part of that tradition.

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While the hospital continues to be a bridge concerning the medical profession that keeps the tradition of the medical profession together with the new way that some things are done, the hospital has started to go through some noticeable changes. The changes can be seen in some of the new hospitals that are being built in locations around the world. The medical profession is universal in many respects. Medicine is medicine all around the world.

In Brazil, a new wave of hospitals maybe coming through by means of the Hospital Copa Star. The Copa Star represents the direction that the owners and builders of the hospital wanted. The Copa Star resembles very little of what the traditional hospital looks like. The Copa Star has an appearance that looks more like a grand hotel than a hospital.

The owners of the Copa Star wanted the hospital to have a luxurious look and appeal. Therefore, the Copa Star has the look of a five star hotel that gives first class service. From entering the Copa Star to exiting the hospital, people see first class in every aspect of the Copa Star. The hospital represents a new attitude by many hospital owners and hospital administrators that may become a trend in the medical profession. Read more at Scoopnest.com about Copa Star.

Jose Borghi Joins Tghe List Of Top Brazilian Adveritsing Executives

The Brazilian advertising industry has seen a large number of individuals find global success for their work with a wide range of festivals around the world honoring advertising executives including Jose Borghi. The President and CEO of Mullen Lowe Brasil has been a trailblazer for advertising executives across Brazil who hope to go their own way and find a creative outlet by founding their own ad agency.

The list of top Brazilian advertising executives includes many of the top names in the industry who have changed the way the world looks at marketing in South America as a whole. Borghi himself has found success as the creative mind behind some of the most iconic campaigns to ever be released in Brazil; perhaps the most famous of which was the Parmalat campaign that remains an important piece of popular culture for Brazilian’s of all ages, which is also joined by his memorable lingerie themed tagline “The first bra we never forget!”

As the winner of a number of Cannes Golden Lion’s Jose Borghi has become a figure of respect and popularity ion the Brazilian advertising industry for his innovation and success as a creative and entrepreneur. Borghi and Erh Ray made an initial success of their BorghiErh ad agency that later embarked on a partnership with the international Lowe agency, which was followed by a second partnership that saw the company renamed Mullen Lowe Brasil. Being named to GQ Brazil’s list of top 20 most influential advertising executives is just the latest honor bestowed upon Jose Borghi as he continues to add to the achievements of one of the most impressive careers in Brazilian advertising history.

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