Alexandre Gama is certainly not a household name. However, if you are familiar with copywriting, then his name is sure to ring a bell. He is the CEO and CCO of Neogama, the Sao Paulo based company founded in 1999, which is now one of the top 20 advertising agencies in Brazil.
In 1982, Alexandre Gama’s career in advertising began with Standard Ogilvy & Mather as a creative copywriter. He then transitioned to the position of Copywriter and Creative Director with DM9, where he spent the next four years acquiring accolades to become the most renowned Brazilian copywriter. Alexandre Gama also spent time at other notable organizations including Almap BBDO and Young & Rubicam.
The only Brazilian member of international committee, Publicis Groupe Global Creative Board, he is also the first Brazilian to lead the British BBH agency as Global Chief Creative Officer (WCCO). Throughout his career, Gama has won over 20 Lions from the Cannes Film Festival and served as a jury member at Cannes. An avid guitar player, Alexandre Gama launched the Brazilizan music project VIOLAB in 2014. That same year, Gama diversified his portfolio once again and invested in the high-end sports car manufacturer, Briggs Automotive Company.
The Brazilian advertising industry has seen a large number of individuals find global success for their work with a wide range of festivals around the world honoring advertising executives including Jose Borghi. The President and CEO of Mullen Lowe Brasil has been a trailblazer for advertising executives across Brazil who hope to go their own way and find a creative outlet by founding their own ad agency; Jose Borghi began what is now Mullen Lowe in a small building behind original business partner Erh Ray’s house when the two were the only employees of the company.
The list of top Brazilian advertising executives includes many of the top names in the industry who have changed the way the world looks at marketing in South America as a whole. Borghi himself has found success as the creative mind behind some of the most iconic campaigns to ever be released in Brazil; perhaps the most famous of which was the Parmalat campaign that remains an important piece of popular culture for Brazilian’s of all ages, which is also joined by his memorable lingerie themed tagline “The first bra we never forget!”
As the winner of a number of Cannes Golden Lion’s Jose Borghi has become a figure of respect and popularity ion the Brazilian advertising industry for his innovation and success as a creative and entrepreneur. Borghi and Erh Ray made an initial success of their BorghiErh ad agency that later embarked on a partnership with the international Lowe agency, which was followed by a second partnership that saw the company renamed Mullen Lowe Brasil. Being named to GQ Brazil’s list of top 20 most influential advertising executives is just the latest honor bestowed upon Jose Borghi as he continues to add to the achievements of one of the most impressive careers in Brazilian advertising history.
http://us.mullenlowe.com for more.