Entrepreneurial Genius – Alexandre Gama

Alexandre Gama is certainly not a household name. However, if you are familiar with copywriting, then his name is sure to ring a bell. He is the CEO and CCO of Neogama, the Sao Paulo based company founded in 1999, which is now one of the top 20 advertising agencies in Brazil.

In 1982, Alexandre Gama’s career in advertising began with Standard Ogilvy & Mather as a creative copywriter. He then transitioned to the position of Copywriter and Creative Director with DM9, where he spent the next four years acquiring accolades to become the most renowned Brazilian copywriter. Alexandre Gama also spent time at other notable organizations including Almap BBDO and Young & Rubicam.

The only Brazilian member of international committee, Publicis Groupe Global Creative Board, he is also the first Brazilian to lead the British BBH agency as Global Chief Creative Officer (WCCO). Throughout his career, Gama has won over 20 Lions from the Cannes Film Festival and served as a jury member at Cannes. An avid guitar player, Alexandre Gama launched the Brazilizan music project VIOLAB in 2014. That same year, Gama diversified his portfolio once again and invested in the high-end sports car manufacturer, Briggs Automotive Company.

 

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