The Brazilian advertising industry has seen a large number of individuals find global success for their work with a wide range of festivals around the world honoring advertising executives including Jose Borghi. The President and CEO of Mullen Lowe Brasil has been a trailblazer for advertising executives across Brazil who hope to go their own way and find a creative outlet by founding their own ad agency; Jose Borghi began what is now Mullen Lowe in a small building behind original business partner Erh Ray’s house when the two were the only employees of the company.
The list of top Brazilian advertising executives includes many of the top names in the industry who have changed the way the world looks at marketing in South America as a whole. Borghi himself has found success as the creative mind behind some of the most iconic campaigns to ever be released in Brazil; perhaps the most famous of which was the Parmalat campaign that remains an important piece of popular culture for Brazilian’s of all ages, which is also joined by his memorable lingerie themed tagline “The first bra we never forget!”
As the winner of a number of Cannes Golden Lion’s Jose Borghi has become a figure of respect and popularity ion the Brazilian advertising industry for his innovation and success as a creative and entrepreneur. Borghi and Erh Ray made an initial success of their BorghiErh ad agency that later embarked on a partnership with the international Lowe agency, which was followed by a second partnership that saw the company renamed Mullen Lowe Brasil. Being named to GQ Brazil’s list of top 20 most influential advertising executives is just the latest honor bestowed upon Jose Borghi as he continues to add to the achievements of one of the most impressive careers in Brazilian advertising history.
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